This Privacy Policy outlines how your personal information is collected, used, and protected when you use our e-commerce website. We are committed to ensuring the privacy and security of your personal information and adhere to applicable data protection laws. Please read this Privacy Policy carefully to understand how we handle your information.

  1. Information Collection: We collect personal information that you voluntarily provide when you create an account, place an order, subscribe to our newsletter, or interact with our website in any way. This may include your name, email address, shipping address, billing address, payment details, and other relevant information.
  2. Use of Information: We use the collected information to process your orders, provide customer support, improve our website and services, and communicate with you regarding your orders, promotions, or other relevant information. We may also use your information to personalize your experience on our website and recommend products that might be of interest to you.
  3. Data Sharing: We may share your personal information with third parties who assist us in providing services, such as payment processors, shipping providers, and marketing partners. These third parties are bound by confidentiality agreements and are prohibited from using your information for any other purpose.
  4. Marketing Communications: If you have provided your consent, we may send you marketing communications, such as newsletters or promotional emails, to keep you informed about our products, offers, or updates. You can opt-out of receiving such communications at any time by following the unsubscribe instructions provided in the emails or by contacting us directly.
  5. Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand user preferences. These technologies collect information about your device, browsing actions, and patterns, but do not personally identify you. You can modify your browser settings to decline cookies, but this may affect certain functionalities of our website.
  6. Data Security: We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee the absolute security of your data.
  7. Data Retention: We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
  8. Children’s Privacy: Our website is not intended for children under the age of 13. We do not knowingly collect personal information from individuals in this age group. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will promptly delete the information.
  9. Updates to the Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We encourage you to review this page periodically for any updates. Your continued use of our website after the changes are posted will signify your acceptance of the revised Privacy Policy.
  10. Contact Us: If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us using the contact information provided on our website.


Your Rights and Choices

Review and Update of Account Information

You may access, update, or remove certain account information that you have voluntarily submitted to us through the Service. If you would like to update or revise information in your account, you may do so through your account or by contacting us as set forth in the section entitled “Contact Us” below. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. California residents and data subjects in Europe have additional rights as set forth in the sections entitled “Additional Disclosures for California Residents” and “Additional Disclosures for Data Subjects in Europe” below.

Online Technology Choices

  • Cookies and Pixels. At all times, you may decline our cookies if your browser permits. Most browsers allow you to refuse cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. If you use multiple browsers on your device, or multiple devices, you will need to instruct each browser and device separately. Your ability to limit cookies is subject to your browser settings and limitations. You can find out more about cookies and how to decline them on
  • Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals or other mechanisms. For more information on “Do Not Track,” visit


Please be aware that if you disable or remove Online Technologies some parts of the Service may not function correctly.


Analytics and Interest-Based Advertising

You can opt-out of Google’s use of your Personal Information in connection with Google Analytics through cookies by visiting and downloading the Google Analytics Opt-out Browser Add-on.

Some of the other parties that collect information from or about you on the Service in order to provide more relevant advertising to you may participate in the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. This program offers a centralized location where users can make choices about the use of their information for online behavioral advertising. To learn more about the DAA and your opt-out options for their members, please visit In addition, some of these other parties may be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, please visit If you are in the EU, please also visit the EU online choices page at Please note that if you opt-out using any of these methods, the opt-out will only apply to the specific browser or device from which you opt-out. Further, opting-out only means that the selected members should no longer deliver certain Interest-Based Advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks) or non-targeted ads.

We are not responsible for effectiveness of, or compliance with, any other parties’ opt-out options or programs or the accuracy of their statements regarding their programs.



To opt out of receiving e-mail promotions from Laguna Diamond, please follow the unsubscribe instructions in our promotional e-mail correspondence or contact us as set forth in the section entitled “Contact Us” below. If you have signed up for our text messaging program and wish to opt out, you may do so at any time by texting “STOP”, “END”, “CANCEL”, “UNSUBSCRIBE” or “QUIT” to our shortcode. Please note that opting out of promotional communications from Laguna Diamond does not affect our non-promotional communications with you, including those related to your account, orders placed with Laguna Diamond, or our ongoing business relations.


Data Security And Retention

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect your information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.Despite the measures we take, transmission via the Internet is not completely secure and we cannot guarantee the security of your information.We retain your information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of providing you the Services and support for Services provided to you, satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes, and otherwise as permitted by law.To determine the appropriate retention period for your information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require your Personal Information, we will either delete or anonymize or otherwise de-identify it or, if this is not possible, securely store it in accordance with this Privacy Policy and cease use of the information until deletion is possible. If we anonymize your information (so that it can no longer be associated with you), we may retain this information for longer periods.


International Transfer

Laguna Diamond  is based in the U.S. and the information we collect is governed by U.S. law. Your information may be stored and processed in the United States or any other country in which Laguna Diamond or its partners, affiliates, service providers, subsidiaries or agents maintain facilities and by using this website, you consent to any such transfer of information outside of your country. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence. Your use of the Service or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in the U.S. and other jurisdictions as set forth in this Privacy Policy. If your data is collected in Europe, we will transfer your personal data subject to appropriate or suitable safeguards.

Changes to the Privacy PolicyThis is our entire and exclusive Privacy Policy and it supersedes any earlier version. We may occasionally update this Privacy Policy to reflect changes in our operations, and we reserve the right to do so at any time. When a revision is made, we will revise the “Effective Date” on this page and any changes will be effective immediately upon posting of the revised Privacy Policy. Laguna Diamond encourages you to periodically review this Privacy Policy to learn how we are protecting your information. Your continued use of our Service indicates your consent to the Privacy Policy then posted. If any changes are material, we may provide you additional notice, such as to your e-mail address.


Contact Us

If you have questions about this Privacy Policy, or our Personal Information practices, please contact us as follows: By email: [email protected] By mail: 1968 S. Coast Highway, Ste 2322 Laguna Beach  CA 92651For EU-specific requests: [email protected]

If you have a disability and would like to access this Privacy Policy in an alternative format, please call us at (949) 342-6868 or email us at [email protected]


Additional Disclosures For California Residents

These additional disclosures for California residents apply only to individuals who reside in California. The California Privacy Rights Act (“CPRA”) provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.


California Notice Of Collection

We may collect, and may have in the past 12 months collected, the following categories of Personal Information enumerated in the CPRA:


  • Identifiers, such as name, email address, phone number, account name, IP address, and an ID or number assigned to your account.
  • Customer records, such as billing and shipping address, and credit or debit card data.
  • Demographics, such as your age or gender. This category includes data that may qualify as protected classifications under other California or federal laws.
  • Commercial information, such as products or services history and      purchases. 
  • Internet activity, such as your interactions with our Service.
  • Audio or visual data, such as photos or videos you share with us or post on the Service.
  • Geolocation data,
  • Employment and education data, such as data you provide when you apply for a job with us.
  • Inferences, such as information about your interests, ring size preferences and favorites.


For more information on information we collect, including the sources we receive information from, review the “Information We Collect” section in our Privacy Policy. We collect and use these categories of Personal Information for the business purposes described in the “Use of Information” section.
We use and partner with different types of entities to assist with our daily operations and manage our Service. Please review the “Sharing of Information” section for more detail about the parties to whom we disclose or “share” (as defined by the CPRA) information.


Right To Know, Correct, And Delete

If you are a California resident, you have the rights to know certain information about our data practices, delete the Personal Information we have collected from you, and correct certain Personal Information, each as more fully set forth below. In particular, you have the right to request the following from us:


  • The categories of Personal      Information we have collected about you;
  • The categories of sources from      which the Personal Information was collected;
  • The categories of Personal      Information about you we disclosed for a business purpose, sold, or      shared, and the categories of third parties to whom the Personal      Information was so disclosed, sold or shared, by category or categories of      Personal Information for each category of third parties or persons to whom      the Personal Information was disclosed, sold, or shared;
  • The categories of third parties to whom the Personal Information was disclosed for a business purpose,      sold, or shared;
  • The business or commercial      purpose for collecting, selling, or sharing the Personal Information; and
  • The specific pieces of Personal      Information we have collected about you.


You may request deletion of Personal Information by contacting us and providing the required verification information and other details we need in order to process the request appropriately. We may, to the extent permitted under applicable law and regulations, retain and continue to process data where a CPRA or other exception applies. We will inform you if such an exception applies.You may request that we correct inaccurate Personal Information. We may, to the extent permitted under applicable law and regulations, decline to correct data where a CPRA or other exception applies. We will inform you if such an exception applies. We may also elect to delete information instead of correcting it if such deletion does not negatively impact you or you consent to the deletion.


Right To Non-Discrimination and Non-Retaliation

You have the right not to receive discriminatory or retaliatory treatment by us for the exercise of any your rights. If you believe you have received discriminatory or retaliatory treatment by Laguna Diamond or exercising your CPRA rights, please contact us.


Right To Opt Out of “Sale” or “Sharing”

We do not as a matter of course “sell” Personal Information, as that term is commonly understood. However, Personal Information collected on our Service by third parties for purposes of Interest-Based Advertising may be considered “sharing” under the CPRA, and you have the right to opt out. To exercise your opt-out right, visit the “Do Not Share My Personal Information (California residents)” section of our website and follow the steps provided. 


California “Shine The Light” Law

If you are a customer in California, in addition to the rights set forth above, you have the right to request information from Laguna Diamond regarding the manner in which Laguna Diamond shares certain categories of Personal Information as defined by California’s “Shine the Light” law with third parties and/or affiliates for their own direct marketing purposes. To receive this information, send us a request at the address set forth in the section entitled “Contact Us” above. Requests must include “California Shine the Light Privacy Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that Laguna Diamond may provide this information in a standardized format that is not specific to you and is not required to respond to requests made by means other than through the provided e-mail address or mail address.


California Minor Postings Removal

Any California residents under the age of eighteen (18) who have registered to use the Service and posted content or information on the Service, can request that such information be removed from the Service by sending an e-mail to the e-mail address set forth in the section entitled “Contact Us” below. Requests must state that the user personally posted such content or information and detail where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view. Please note that such requests do not ensure complete or comprehensive removal of the content or information, as, for example, some of the content may have been reposted by another user.


Additional Disclosures For Nevada Residents

Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of Personal Information that the business has collected or will collect about the consumer. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us at [email protected]


Additional Disclosures For Data Subjects In Europe

The below information is provided as a supplement to our Privacy Policy to provide additional information to individuals in the European Economic Area, United Kingdom, and Switzerland (collectively, “Europe”).


Lawful Basis

European data protection law requires a “lawful basis” for processing personal data. Our lawful bases include where: (a) you have given consent to the processing for one or more specific purposes, either to us or to our service providers or partners; (b) processing is necessary for the performance of a contract with you; (c) processing is necessary for compliance with a legal obligation; or (d) processing is necessary for the purposes of the legitimate interests pursued by us or another party, and your interests and fundamental rights and freedoms do not override those interests, where such legitimate interests may include (1) to communicate with you in response to your requests, questions, inquiries, and submissions; (2) to conduct advertising, marketing and promotional activities in connection with operating our business; (3) for research and development, security and optimization of our Services; and (4) to process a job application, conduct recruiting activities, develop and improve our recruiting process, and communicate with you regarding your interest in current or future employment opportunities with us.


Data Subject Rights

If you are a data subject in Europe, you have the right to access, rectify, or erase any Personal Information we have collected about you through the Service. You also have the right to data portability and the right to restrict or object to our processing of Personal Information we have collected about you through the Service. In addition, you have the right to ask us not to process your Personal Information (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us.
Certain other details regarding the processing of Personal Information that individuals located in Europe may be entitled to receive are contained in other provisions of the Privacy Policy. The Services are hosted in and provided from the United States, and your use of our Services is governed by United States law. If you are using the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our systems are located. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Services, you consent to your information being transferred to our systems and facilities, and to the systems and facilities of those third parties with whom we share information as described in this Privacy Policy. If Personal Information is transferred to a recipient in a country that does not provide an adequate level of protection for Personal Information under the laws of your country in Europe, we will take measures designed to adequately protect your Personal Information, such as ensuring that such transfers are subject to the terms of the applicable Standard Contractual Clauses or their equivalent.



If you are resident of California or Nevada, or an individual in Europe who wishes to exercise any of the rights described above, please submit a request to [email protected] or call us at (949) 342-6868. In your request, please specify which right you are seeking to exercise and the scope of the request. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your request. You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.
When you submit a request, do not send us, directly or indirectly, any sensitive or special categories of Personal Information (e.g., social security numbers or other national or state identifiers, health information, biometric data or genetic characteristics, criminal background information, financial account numbers, payment card information, and so on).We will evaluate and respond to your request to the extent required by law (or in our discretion if not required by law) in the time required by law, and as permitted by our contracts, confidentiality obligations, and applicable laws and regulations. We may not be able to provide all of the information requested or fulfill your request due to certain exceptions enumerated under applicable law. In such a case, you will inform you of the reasons we cannot fulfill all or parts of your request. If the request submission methods above do not enable you to submit your request, please contact us as set forth in the section entitled “Contact Us” above and specify which right you intend to exercise.
For individuals in Europe, if you have any concerns with our data protection law compliance, you also have the right to lodge a complaint with a European supervisory authority.Last Updated: July 3, 2023


Opting Out of Personal Information Sharing (California Residents)

If you are a California resident, you have the right to opt out of certain data-sharing practices with our advertising and marketing partners that may be deemed a “sale” or “sharing” of personal information under applicable law. To exercise this opt-out right, please review and follow the steps outlined below.


Targeting Cookies Preferences

We and our advertising partners use cookies and related online technologies to deliver targeted advertising that, based on your activity on our site and other websites, may be more tailored to your interests.
To opt-out of targeting cookies, click the link below to access our Privacy Preference Center and slide the “Targeting Cookies” toggle left to turn off targeting cookies. Be sure to click the “Confirm My Choice” button to save your selection. Please note that this action is device- and browser-specific. If you reset your browser or access our site using a different browser or device, you may need to resubmit your opt-out choice.Change My Cookies Preferences


Opt-Out Form

To opt out of the sharing of any other personal information with third parties, please click the link below to fill out our data subject request form. When selecting the request type, please click the “Other Requests” button and note that you are a California resident opting out of the selling or sharing of your personal information.Data Subject Request Form 

This Privacy Policy is effective as of July 3, 2023 and supersedes any prior versions.

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